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Architectural Collaboration: A Social Responsibility

OK, it’s time to ruthlessly blend some metaphors. In one or two paragraphs, we’re going to connect our architectural firm and its clients, social responsibility, marketing, social media, and the meaning of life. Tight-lipped Yankees from Massachusetts and Vermont, we are not; well, sometimes. Keep in mind these musings are conceptual only and not suitable for construction, without further elaboration. Here we go (just for fun)…

GE rockefeller center oligarchitect

No oligarchitecture, please. The entrance frieze by Lee Lawrie at Raymond Hood‘s landmark Art Deco skyscraper in New York City; known as the RCA Building – now the GE Building – it anchors Rockefeller Center.

Austin Design’s operative standard is collaboration; we listen carefully before we speak. That comes later, when we engage in dialogue, trading off aspirations and realities, and seeking success through enthusiastic participation of all parties. We’re not white tower demagogues, but rather facilitators and advisors. A successful outcome is defined by fitting solutions to both the spirit of the project and its practical constraints. This is the responsible thing to do.

Traditional marketing is outbound, talking “to” a demographic, and is, by definition, often belabored and ineffectual. A more engaging approach is to put oneself in another’s shoes, on the same page, rather than reciting a story that may not appeal. This is the essence of inbound social media, which is an open form (open is good!) compound word: meet your people where they’re already hanging out. It nearly goes without saying that your chances of happiness are vastly better when you say the right words at the right time in the right place – which comes from listening, first – rather than scattershot generalities. Talk to us – we’d like to get to know you better. At the end of the day, we’re all human and in this together. That’s the meaning of life part.

That is all. Thank you.

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